Oregon health officials estimate that roughly 84,000 state residents meet the clinical diagnosis for a gambling disorder, and that another 180,000 residents are at risk of developing such a disorder, potentially affecting hundreds of thousands of Oregonians and their families.
Create a 5-minute animated educational video for Lane County Public Health to educate English and Spanish-speaking Lane County residents about the impacts of problem gambling, and direct them to treatment options.
Trifoia’s instructional designer, motion graphics artist, brand manager and project manager started by meeting with Lane County Public Health prevention staff to document the agency’s content needs for the English and Spanish language educational videos. Trifoia’s media production team then began simultaneously developing a script outline, and visual storyboards that would guide the creation of animated graphics to accompany the videos’ narration.
Trifoia’s instructional designer compiled research into addiction and “disordered gambling.” Rather than view problem gambling as a compulsion, the contemporary clinical diagnosis equates it to an addiction similar to alcoholism or drug addiction, due to the demonstrated effects on memory, decision-making and reward centers in the human brain.
Trifoia’s motion graphics artist worked with the instructional designer to create visual representations of these findings, using an animation of a human brain to explain the neuroscience of gambling, and illustrate the potential financial, social, and legal impacts of problem gambling.
Trifoia then hired English and Spanish-speaking voice talent to narrate the videos, and added accessibility features like closed captions for both the English and Spanish language versions.
Working with Lane County Public Health, Trifoia concluded the project by incorporating problem gambling prevention recommendations into the videos, as well as referrals to local resources through Prevention Lane, and state resources through Oregon Problem Gambling Resource.
The final product is a multimedia package for Lane County Public Health to educate English and Spanish-speaking community members who are experiencing problem gambling, and help them find resources to overcome their addiction.